Senior Manager_Marketing Communication_ Bosch Mobility India (M/MBR-IN)

Company Description The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. In India, the Group operates through six subsidiaries with a combined associate strength of around 26,000 and a group turnover of around Rs. 13,200 crores in 2013. In India Bosch Limited is the flagship company of the Bosch Group. Over and above a strong presence in the India Automotive services sector, Bosch in India has a vast service network that spans across 1,000 towns and cities with over 3000 service outlets. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels. We invite promising and dynamic professionals for a long-term and rewarding career with Bosch. Job Description Job Purpose / Objective Develop the overall regional communication strategy for Mobility Business in India Setup and control regional communication plan Conduct regional campaigns and co-marketing activities incl. transformation communications Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy Responsible for regional-specific academy for product description and internal trainings Communications Strategy • Define, implement and track overall regional communication strategy in close alignment with all relevant domains and business units for the region • Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level • Transfer of Bosch Mobility strategy into regional communication plan in alignment with corporate guidelines and relevant domain. • Setup and control regional communication plan • selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domain communicators)" Campaigns • Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant domain communication teams • Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy • Lead transformation events – collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches. • Performance analysis for communication activities in the region • Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region Knowledge Mgmt. • Drive regional-specific academy for product description and internal trainings Resource Management • Manage regional communication team (communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators, e. g. regional campaigns) • Manage communication budget for the entire region, incl. decision how to allocate communication budgets for business units / focus products in the region Cross Channel Marketing Management • Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy • Plan and execute cross channel marketing campaigns Qualifications Education: • Bachelors Degree (Any stream) - Mandatory • Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory Experience: • Min. 8 years experience preferred Mandatory experience in the area of communications Group 3 with TP1 membership.