Principal Product Sales Manager (EDA Tools)

Engineer the Future with Us We currently have 382 open roles Innovation Starts Here Search Jobs Find Jobs For Where? Search Jobs Principal Product Sales Manager (EDA Tools) Hsinchu, Taiwan Apply Now Save Category Sales Hire Type Employee Job ID 17760 Date posted 06.04.2026 Share this job • Email • LinkedIn • X • Facebook We AreSynopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. You AreYou have spent years selling technical tools that engineers actually depend on, not software that sits on a shelf after the contract is signed. You understand digital design flow because you have lived in those conversations long enough to know when a customer is asking about synthesis optimization, they are really asking whether your tool will help them close timing on a 5nm tapeout in three months. You do not pitch features, you connect capabilities to outcomes that matter to your customer's business.Building relationships is not a soft skill for you, it is how you win. You know the difference between a transactional meeting and one that moves a deal forward six months from now. You have walked into accounts where the competition has been entrenched for years and found a way in, not by being louder, but by listening better and solving the problem no one else noticed.You are comfortable working with engineering teams, product managers, and executives in the same week, shifting your message without losing your thread. At Synopsys, you will sell tools that power the semiconductor industry, and the customers you work with in Hsinchu are building the chips that define the next decade. What You'll Be Doing • Develop and execute account strategies for EDA software sales focused on digital design flow tools including synthesis, place and route, and timing closure • Own the full sales cycle from prospecting and qualification through negotiation and close, working with customers across fabless design houses and IDMs in Taiwan • Build and maintain executive relationships with engineering directors, VP-level decision makers, and procurement teams at key accounts • Conduct technical discovery sessions with design teams to understand their workflow challenges, then map Synopsys digital design solutions to their specific needs • Collaborate with field application engineers and product specialists to deliver proof-of-concept evaluations and technical win strategies • Forecast revenue accurately on a quarterly basis, manage pipeline in Salesforce, and report on account health and competitive positioning • Partner with marketing, product management, and R&D teams to feed customer requirements back into product roadmaps and go-to-market plans The Impact You Will Have • Drive revenue growth in the Taiwan digital design market, one of the most competitive and strategically important regions for Synopsys • Expand Synopsys footprint within existing accounts by identifying new design teams, projects, and use cases that benefit from our digital flow tools • Shorten sales cycles by building trust early and positioning Synopsys as a strategic partner, not just a vendor • Influence product direction by surfacing real customer pain points that shape future releases and competitive differentiation • Enable customer success by ensuring the right technical resources are engaged at the right time, leading to renewals and expansions • Strengthen Synopsys relationships with key semiconductor companies in Taiwan, deepening our position in a market that drives global chip innovation • Mentor and share best practices with regional sales teams, raising the bar on how we sell complex technical solutions What You'll Need • Bachelor's degree in Electrical Engineering, Computer Science, or related technical field • 7+ years of experience in EDA software sales or semiconductor tool sales with a proven track record of meeting or exceeding quota • Deep understanding of digital design flow including RTL-to-GDSII stages, synthesis tools, place and route, static timing analysis, and signoff • Fluency in Mandarin and English, both written and spoken, with the ability to navigate technical and business conversations in both languages • Experience selling into Taiwan-based semiconductor companies, with established relationships in the Hsinchu region strongly preferred • Demonstrated ability to manage complex, multi-quarter sales cycles involving multiple stakeholders and technical evaluations • Comfort using Salesforce or similar CRM tools for pipeline management, forecasting, and account planningWho You Are • You can walk into a technical review with a design team and hold your own in a conversation about clock tree synthesis or IR drop without needing a sales engineer to translate • You know how to read a room and adjust your approach, whether you are presenting ROI to a CFO or debugging a workflow issue with a lead engineer • You do not wait for deals to come to you, you build pipeline by staying close to your accounts, tracking design starts, and knowing when a project is about to kick off • You handle objections and competitive pressure with confidence, not by talking louder but by understanding the real concern and addressing it with specificity • You are organized enough to manage five accounts at different stages without dropping threads, and disciplined enough to forecast accurately even when it is uncomfortable • You treat post-sale success as part of your job, not someone else's problem, because you know renewals and expansions start with how the first deal lands The Team You'll Be Part OfYour recruiter will share more about the team structure and mission during the interview process. Rewards and BenefitsWe offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process. At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability. Apply Now Save Relevant Jobs • Architect, Applications Engineering Engineering • Technical Product Management Architect – HAV AI Platform Strategy Sunnyvale, California Product Management • Validation / Verification Engineer, Sr Staff -18261 Nepean, Canada Engineering BROWSE JOBS Find the open role that’s right for you Similar Jobs • Architect, Applications Engineering • Technical Product Management Architect – HAV AI Platform Strategy Sunnyvale, California • Validation / Verification Engineer, Sr Staff -18261 Nepean, Canada • PCIe System Architect/ Principal Engineer-18290 Sunnyvale, California Recently Viewed Jobs View all job opportunities here Saved Jobs View all job opportunities here View All Jobs