Assistant Director of Lifecycle Marketing

Job Profile: Athletics Operations Manager 3 Job Family: Athletics Operations Time Type: Full time Apply before 11:59 PM Arizona time the day before the posted End Date. Minimum Qualifications: BACHELOR'S degree and five (5) years of experience appropriate to the area of assignment/field including three (3) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Job Profile Summary: Directs operational budget development and maintenance, and monitoring compliance and athlete eligibility for an intercollegiate athletics program. Supports prospective athletes by providing information on admission eligibility and guides prospective athletes through the admissions processes. Job Description: The Assistant Director of Lifecycle Marketing is responsible for designing and optimizing the digital communication strategy that connects fans with Sun Devil Athletics throughout every stage of their journey. This role owns the development of personalized, data-driven lifecycle marketing programs across email, SMS, push notifications and other emerging channels to drive ticket sales, fan engagement, retention and long-term loyalty. Working closely with Marketing, Ticketing, Development, Digital and Creative teams, this position transforms customer data into meaningful experiences that deepen relationships and maximize lifetime fan value. This role combines audience segmentation, CRM management, email marketing, paid media, and automation to deliver personalized messages based on fan behavior and interests. By leveraging platforms such as TicketMaster, customer databases, and digital analytics tools, a Lifecycle Marketer ensures the right message reaches the right fan at the right time, whether the goal is to sell season tickets, increase attendance at Olympic sports, drive donations, or deepen engagement with student-athletes and team stories. They develop campaigns that welcome new ticket buyers, re-engage lapsed customers, reward loyal season ticket holders, and promote cross-selling opportunities across sports and events. This position works closely with ticket sales, development, creative, and digital teams to build automated communication journeys that strengthen the fan experience and maximize revenue. The position adheres to NCAA and Big 12 rules and regulations, as well as policies and procedures of the department, the university, and the Arizona Board of Regents. Position Salary Range: • $75,000 - $90,000 annually; DOE Essential Duties: • Drive engagement and increase fan loyalty for the Sun Devil Athletics, its 26 teams and our student athletes • Own end-to-end strategy, planning and execution of season and single game ticket member communication journey across digital channels for Sun Devil Athletics – increasing fan loyalty and driving member retention • Lead journey mapping, automation, and lifecycle strategies for all Sun Devil Athletics audiences • Drive growth of mobile marketing channels, including push opted-in and SMS audiences, through targeted acquisition campaigns • Develop behavioral-based triggers, automations and customer journeys across multiple digital channels leveraging the integration between the enterprise marketing automation platform and Customer Data Platform (CDP) • Leverage insights and campaign performance to inform future recommendations and initiatives • Maintain complex messaging calendars, journey maps and documentation to provide a centralized view and ensure accuracy as plans evolve • Develop campaign briefs and marketing plan proposals in line with strategic objectives and audiences • Build, execute and create reporting of all emails, text messages and app notifications • Partner with cross-functional teams to understand requirements and goals and ensure alignment and coordination with other digital approaches towards key business strategies and objectives • Continuously research emerging trends and best practices in the data privacy, lifecycle and digital marketing spaces • Play a key role in process evolution and efficiency across the cross-functional teams • Contribute to other digital projects as needed Desired Qualifications: • Bachelor's degree in a related field and seven (7) years of experience in the program of assignment; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. • 3+ years of email marketing experience, preferably on an enterprise ESP and/or Marketing Automation platform • 3+ years of experience supporting multi-channel lifecycle marketing programs and initiatives; comfortable with audience segmentation, automation strategy, and marketing using digital channels (email, push notifications, SMS, in-app, website, etc.) • 1+ years of experience using CRM, CDP, or other data management platforms to target audiences, leveraging customer personas, preferences, and interests to drive creation of personalized engagement strategies • Experience building behavioral triggers, automations and journeys within an ESP or marketing automation platform • Basic knowledge of HTML and/or CSS preferred • Experience working in sports: Collegiate, minor or professional environment • Working knowledge of Microsoft Office and Google Suite • Working knowledge of Adobe Creative Suite. • Email marketing experience • Experience in analyzing attendance percentages at games. • Experience serving fan experience activities for multiple sports. • Experience with decision-making and conflict resolution • Experience working in stressful situations • Experience in working collaboratively across a matrixed organization • Strong verbal, written and interpersonal skills. • Knowledge of intercollegiate athletics rules and regulations and University policies and procedures. • Knowledge of NCAA and Big 12 Conference rules and regulations. • Knowledge of the principles and practices pertaining to the assigned area. • Evidence of problem-solving and decision-making skills. • Ability to plan, analyze and coordinate activities and establish priorities. • Evidence of effectively managing, supervising and evaluating assigned staff. • Knowledge of budget preparation and management. • Establishing and maintaining effective working relationships. • Evidence of excellent verbal and written communication. • Ability to lead by example in communicating, participating and encouraging support of the institution’s sustainability programs Working Environment: • Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%) • Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Department Statement: The Sun Devil Athletics (SDA) programs are elite, high profile Division I programs. By definition, Division I programs are the "best of the best" and the ladder by which athletes ascend to the world of professional sports and international competitions, such as the Olympics and World Cup. Moreover, Arizona State University and SDA compete in the Big 12 conference. The vision of SDA is to be a comprehensive perennial top ten NCAA Division I athletics program that empowers Sun Devils to maximize human potential and make a positive impact on our university, community and the world. The mission of SDA is to provide opportunities for student-athletes to achieve at the highest levels of both academic and athletic excellence, thereby providing them with opportunities for personal growth, offering a unifying force to the campus community, and creating a source of pride among and support from the external constituencies of the university. SDA promotes identity and expression to build a strong Sun Devil Community reflective of ASU’s charter. Driving Requirement: Driving is not required for this position. Location: Campus: Tempe Funding: No Federal Funding Instructions to Apply: Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub. Please use the link below to log in using single sign-on. https://www.myworkday.com/asu/d/inst/1$9925/9925$27190.htmld To be considered, your application must include all of the following attachments: • Cover letter • Resume or CV Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name. Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered. Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date. Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience. Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete. ASU Statement: Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe. ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law. Notice of Availability of the ASU Annual Security and Fire Safety Report: In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456. Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources. Employment Verification Statement: ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications. Background Check Statement: ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check. Fingerprint Check Statement: This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.