Digital Donor Engagement Manager

Job Profile: Administrative Operations Manager 1 Job Family: Administrative Operations Time Type: Full time Apply before 11:59 PM Arizona time the day before the posted End Date. Minimum Qualifications: Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Job Profile Summary: Manages the routine operations of a department within the division. Monitors budget, implements strategic priorities, and prepares reports for senior management. Job Description: The Digital Donor Engagement Manager leads the strategy, execution, and optimization of Arizona PBS’s digital fundraising efforts. This role is responsible for growing online revenue, expanding the digital donor pipeline, and deepening engagement across email, website, text messaging (SMS), social media, paid digital campaigns, and emerging platforms. This position blends creativity with analytics and innovation. The Digital Donor Engagement Manager will leverage AI tools, predictive modeling, and data-driven decision-making to optimize donor acquisition, retention, and lifetime value — ensuring Arizona PBS remains at the forefront of modern philanthropic strategy. Position Salary Range:​ • $65,000 to $80,000 annually; DOE Essential Duties: • Develop and implement a comprehensive digital fundraising strategy aligned with annual revenue goals. • Grow online giving through integrated, multi-channel campaigns including email, SMS/text messaging, paid media, website optimization, social media, and peer-to-peer efforts. • Integrate digital strategy into on-air drives, major station initiatives, and special fundraising campaigns. • Collaborate closely with Brand Engagement & Marketing, Membership, and Programming teams to align messaging, audience insights, and campaign timing. • Lead strategy and execution of SMS and mobile fundraising campaigns, including text-to-give initiatives, donor reminders, pledge drive engagement, and event-based messaging. • Develop segmentation and personalized messaging strategies to increase engagement and response rates. • Ensure compliance with SMS regulations and best practices while optimizing donor experience. • Integrate SMS with email, social media, and on-air messaging to create cohesive multi-channel donor journeys. • Utilize AI-powered tools and analytics platforms to enhance segmentation, personalization, donor journey mapping, and predictive modeling. • Continuously test, analyze, and refine messaging, creative, and targeting using A/B and multivariate testing. • Identify emerging technologies and digital philanthropy trends to drive innovation and growth. • Oversee email marketing strategy including segmentation, automation, personalization, and campaigns (Public Media Gives Day, Giving Tuesday and events).• • Manage digital donor acquisition, retention, reactivation, and upgrade campaigns.• • Ensure accurate tracking, data hygiene, and reporting within Salesforce Marketing Cloud and marketing platforms. • Use behavioral and engagement data to create tailored donor experiences across email and mobile channels. • Optimize donation forms, landing pages, and digital experiences to increase conversion rates. • Implement SEO best practices and strategies to grow organic traffic and conversion. • Manage paid advertising across Google, Meta, and emerging platforms. • Oversee digital acquisition and retargeting campaigns using audience data and performance insights. • Monitor KPIs including conversion rate, cost per acquisition, donor lifetime value, retention, and ROI. • Track engagement and performance across email, SMS, web, and social channels. • Produce monthly and quarterly performance reports with actionable recommendations. • Present insights and strategy adjustments to leadership and cross-functional teams. This role works in close partnership with: • Brand Engagement & Marketing to ensure cohesive storytelling and audience growth strategies. • Membership to align digital acquisition and retention efforts with broader donor engagement goals. • Programming to leverage compelling content and mission-driven storytelling that inspires philanthropic support. Desired Qualifications: • Experience in public media or membership-based organizations. • Knowledge of PBS fundraising models and pledge drives.· Familiarity with predictive analytics, marketing automation platforms, and performance marketing tools. • Key Competencies • Strategic and forward-thinking • Data-driven and innovative • Collaborative and cross-functional • Results-oriented • Strong project management and execution skills • Ability to quickly change priorities, which may include and/or are subject to the resolution of conflicts. • Ability to effectively communicate to perform essential functions. Working Environment: • Activities are primarily performed in an environmentally controlled office setting, subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time. • Bending, reaching, lifting, pushing, and pulling up to 25 pounds at times. Department Statement: A community service of Arizona State University and an affiliate of ASU Media Enterprise, Arizona PBS is one of the nation’s leading public media organizations, reaching viewers across five broadcast channels and an array of digital platforms. Driving Requirement: Driving is not required for this position. Location: Campus: Downtown Phoenix Funding: No Federal Funding Instructions to Apply: Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub. Please use the link below to log in using single sign-on. https://www.myworkday.com/asu/d/inst/1$9925/9925$26391.htmld To be considered, your application must include all of the following attachments: • Cover letter • Resume or CV Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name. Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered. Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date. Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience. Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete. ASU Statement: Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe. ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law. Notice of Availability of the ASU Annual Security and Fire Safety Report: In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456. Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources. Employment Verification Statement: ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications. Background Check Statement: ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check. Fingerprint Check Statement: This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.