Staff Manager, Product Marketing — Automotive GenAI

Company: Qualcomm China Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing - SIP General Summary: Qualcomm is a leading supplier of chipset platforms for automotive infotainment. In this role, you will be part of the team responsible for driving the go-to-market strategy for Automotive GenAI products and AI software stack in China. You will work closely with cross-functional partners to promote Qualcomm's on-device AI technologies, industry-leading innovations in edge-side large language models, and product strategies across the AI application, engine, model, and silicon layers, while influencing key decisions across the product lifecycle. Key Responsibilities • AI Ecosystem Expansion: Lead ecosystem engagement with strategic partners and Tier-1/Tier-2 suppliers to drive adoption of Qualcomm's on-device GenAI solutions across China's automotive market. • AI Stack Product Competitiveness : Own competitive analysis against key rivals (e.g., NVIDIA), translate findings into product feature roadmaps, and maintain quarterly-refreshed deliverables including AI Stack Tech Manual (feature matrix, performance benchmarks). • Model Delivery & Optimization Coordination: Collaborate with AI SW product planning, model vendors, and leading OEMs to drive model delivery efficiency, quantization analysis automation, and GenAI technology adoption in China. • Develop and manage comprehensive communication plans engaging internal teams, customers, third-party partners, and senior management to build alignment, drive buy-in, and successfully manage planned changes. • Translate customer requirements, product roadmaps, and organizational strategy into winning product portfolios, and facilitate alignment and decision-making to ensure successful product delivery. Minimum Qualifications • Bachelor's degree in a technical field such as Electrical Engineering, Computer Science, or equivalent practical experience. • 5–8 years of experience in Product Marketing or a related role within the semiconductor, automotive, or embedded systems industry. Preferred Qualifications • Master's degree in a technical field such as Electrical Engineering, Computer Science, or equivalent practical experience. • Solid understanding of on-device AI / edge AI technology stack, including inference engines, model quantization, and LLM deployment on embedded platforms. • Familiarity with mainstream AI frameworks and models (e.g., llama.cpp, Transformer architectures, Qwen, etc.) and their optimization for NPU/HTP hardware accelerators. • Experience in automotive GenAI or intelligent cockpit ecosystem, with established relationships with China OEMs, Tier-1 suppliers, or AI solution providers. • Solid understanding of automotive infotainment EE architecture and key SoC IP blocks (CPU, GPU, NPU/HTP, DSP). • Strong knowledge of automotive infotainment and intelligent cockpit market trends and competitive landscape, especially in the China market. • Experience with competitive benchmarking and product positioning against industry leaders (e.g., NVIDIA). • Background or familiarity with mobile SoC platforms is a plus. • Strong organizational skills with the ability to manage multiple priorities and stakeholders across a matrixed organization. • Fluent in English and Chinese. 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