SEO/GEO Senior Analyst (f/m/div)

#WeAreIn for jobs that impact everyone's life. Behind every breakthrough is a blueprint: ready to shape the strategy that propels innovation? As a SEO/GEO Senior Analyst in our Corporate Functions team become the heart of our organization by developing strategies, refining processes, and implementing initiatives that empower our business to thrive. Are you in? Your role Key responsibilities in your new role As an SEO/GEO Senior Analyst, you will on the one hand contribute your expertise to central SEO and GEO (Generative Engine Optimization) projects, providing sound, hands-on recommendations. On the other hand, you will independently drive these topics forward within our division, developing a division-specific strategy in close alignment with the central team, while managing smaller projects yourself and identifying quick wins along the way. • Contribute to central SEO and GEO projects: bring in your expertise, provide well-founded, actionable recommendations, and help shape best practices across the organization • Develop and drive a division-specific SEO and GEO strategy, tailored to our division’s content, products, and audiences, in close alignment with the central team • Independently manage smaller SEO/GEO projects and initiatives within the division, from planning to execution • Proactively identify low-hanging fruit and quick wins to improve organic visibility and discoverability, both in traditional search and in generative AI search experiences • Analyze SEO and GEO performance using relevant tools (e.g., Google Search Console) and translate findings into concrete recommendations for content and web teams • Stay on top of the evolving search and generative AI landscape, and proactively bring new opportunities and risks to the division’s attention • With great dedication you build strong working relationships across the division and with the central SEO/GEO team, fostering alignment without losing pace on division-specific priorities Your profile Qualifications and skills to help you succeed • A degree in Marketing, Communications, Information Technology, or a related field • At least 3 years of relevant work experience in SEO, ideally including exposure to GEO (Generative Engine Optimization); experience in a large corporate environment is a plus • Solid working knowledge of common SEO tools, both free and paid (e.g., Google Search Console) • Ability to work both as part of a central team and independently, balancing strategic alignment with hands-on delivery • Strong analytical thinking paired with genuine curiosity about how search behavior - human and AI-driven - is evolving • Good verbal and written communication skills, with the ability to articulate complex topics to both technical and non-technical audiences • Fluency in English (written and spoken) Please send us your CV in English. #WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity. Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process. Learn more about our various contact channels and about Diversity & Inclusion at Infineon. Carla Almeida, LinkedIn