Senior Staff Specialist Marketing

Drive Infineon's growth in India by building a strong startup, university, and system design house ecosystem. Enable early adoption of Infineon technologies and accelerate design-ins, pipeline, and market expansion across Consumer, Industrial, Energy and IoT segments Your role Key responsibilities in your new role Key G2M Objectives • Build ecosystem-led demand and pipeline • Expand reach in emerging segments via startups & academia • Accelerate design wins via design houses • Strengthen Infineons innovation-led brand positioning • Responsibilities Ecosystem DevelopmentDefine and execute India ecosystem strategy across startups, universities, and design housesBuild structured engagement and partnership modelsStartup EngagementLead startup programs (incubation, co-innovation, GTM partnerships)Drive design-ins and joint solutions with high-growth startupsUniversity PartnershipsDevelop collaboration for labs, hackathons,Define collaborative Industry projectsDesign House EnablementEngage and enable design houses/ODMs to scale adoptionInfluence reference designs and platform choicesDevelop joint segment specific G2MGo-to-Market ExecutionRun integrated G2M programs with partnersDrive campaigns, developer outreach, and co-marketing initiativesCross-Functional AlignmentCollaborate with sales, marketing, regional & HQ partnership functionsPerformance MetricsPartner-driven pipeline & revenueDesign-ins/design-wins from ecosystemStartup and university engagement impact Your profile Qualifications and skills to help you succeed • Bachelor in Electronics/Electrical Engineering, • ~10 years in partnerships, ecosystem, or marketing or Application roles • Strong exposure to startups, academia, and design houses • Semiconductor / electronics domain preferred • Proven G2M execution and stakeholder management skills • Success ProfileStrong ecosystem-driven design pipelineIncreased design wins via partnersInfineon recognized as a preferred innovation partner in India #WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity. Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process. Learn more about our various contact channels and about Diversity & Inclusion at Infineon.