Digital Performance Coordinator

Reaching prospective learners at the right time, with the right message, is central to achieving our recruitment goals. We're looking for someone who can use data, insight and experimentation to continually improve campaign performance and maximise the impact of our marketing investment. This is a chance to shape and optimise digital marketing at a world-leading educational institution with roots dating back to 1873. At University of Cambridge Professional and Continuing Education (PACE), our mission is to make lifelong learning accessible to all. We deliver a diverse portfolio of courses and focus on widening participation for adult learners at every stage of life. The Role As Digital Performance Coordinator, you'll deliver and optimise paid media and organic social activity across PACE. Working within the Growth Marketing team and wider External Engagement Division, you'll collaborate with colleagues across content, web and communications to support integrated marketing campaigns and ensure activity aligns with wider recruitment objectives. This pivotal role offers ownership of day-to-day performance across paid media and organic social channels. Using data, insight and creativity, you'll plan, execute and optimise campaigns across the prospective learner journey, driving engagement and ensuring activity is targeted, on-brand and aligned with recruitment priorities. You'll monitor campaign performance, identify opportunities to improve results and make evidence-based recommendations that maximise the effectiveness of marketing investment. What you'll do: • Plan, deliver and optimise paid social campaigns across platforms aligned to audience targeting and campaign priorities • Support the delivery and optimisation of paid search and display campaigns • Manage end-to-end campaign execution, including audience targeting, ad creation, budget pacing, and optimisation • Monitor performance against key metrics such as CPA, CTR, conversions and ROI, implementing improvements where required • Manage organic social activity, including content scheduling, engagement, and performance tracking • Collaborate with marketing colleagues across content and web to delevop compelling, performance-led creative assets • Analyse campaign performance and provide insights and recommendations to improve outcomes • Run A/B tests and explore new tools, formats and platform features including AI driven campaign solutions to enhance performance • Ensure all marketing activity follows brand, accessibility, and compliance standards • Work with external partners or agencies to support campaign delivery and achieve campaign objectives Your skills: • Experience delivering and optimising digital marketing campaigns, particularly across paid social and PPC • Familiarity with platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads • Strong understanding of audience segmentation and full-funnel digital marketing principles • Analytical mindset, with the ability to interpret data and turn it into actionable insights • Experience using reporting tools (e.g. GA4) • Attention to detail in campaign setup and QA • Ability to manage multiple campaigns simultaneously • Confident communication skills, including presenting insights clearly to colleagues • Proactive approach, with a focus on testing, learning, and continuous improvement Desirable: • Experience using AI-driven campaign tools (e.g. Meta Advantage+, Google PMax) • Experience working in higher education or a similar The starting salary would typically be the entry-point of the band advertised, increasing annually. Elements of this role are suitable for hybrid working, where staff can split their time between in-person collaboration and remote working. The frequency of the remote elements of the role can be discussed with the recruiting manager. Click the 'Apply' button below to register an account with our recruitment system (if you have not already) and apply online. Interviews will take place on 18 November (online), followed by a second round of interviews for shortlisted applicants on 25 November (in person). Informal enquiries can be made to Sophie.Sanghera@pace.cam.ac.uk Enquires about the application process should be directed to HR@pace.cam.ac.uk Please quote reference EA50199 on your application and in any correspondence about this vacancy. The University actively supports equality, diversity and inclusion and encourages applications from all sections of society. The University has a responsibility to ensure that all employees are eligible to live and work in the UK.